Welcome to your comprehensive e-learning course on Google Analytics 4 (GA4) and Looker Studio, designed to equip you with the skills necessary to navigate, analyze, and visualize data effectively in today’s digital world.

Course Overview:

• • Introduction
    • • Dive into the world of Google Analytics 4, starting with basic configurations, understanding its limitations, and exploring essential settings to tailor GA4 for your specific needs.

• • Working with data
    • • Learn to select relevant data, understand the significance of mean and median, identify trends, and differentiate between correlation and causation. This module will also guide you through common pitfalls in data interpretation and provide strategic insights to avoid them.

• • GA4 – Basics
    • • Progress to more advanced topics in GA4, including detailed insights into metrics, dimensions, and the use of UTM parameters for precise campaign tracking.

• • Lookerstudio – Basics
    • • Start with the basics of creating dashboards in Looker Studio.

• • GA4 – Advanced
    • • Engage with advanced GA4 explorations, learn to master custom alerts for proactive analytics, and understand the subtleties of GA4’s data nuances to make the most of your data.

• • Lookerstudio – Advanced
    • • This lesson covers data blending in Lookerstudio

This course is structured to ensure a progressive learning experience with interactive videos, demo sessions, and practical tests that reinforce your understanding and skills in real-world scenarios. By the end of this course, you’ll not only be proficient in using GA4 and Looker Studio but also adept at making informed decisions based on your analytics findings.